Monday, April 19, 2010

How Movies Influence Fashion.

So that list got me thinking about how the movies have influenced fashion in the past and continues to do so today. Thanks to my pal, Google, I was able to find quite a few examples of this. Let's start with the man they once called "The King of Hollywood".

1934: After ripping Clark Gable ripped off his dress shirt to reveal a bare chest in It Happened One Night, it is said that undershirt sales dropped as much as 75%.

1938: Katherine Hepburn was the first woman to wear pants on screen in Bringing Up Baby. Between 1944-45, the sale of trousers for women more than quintupled.

1955: Not to be outdone by Clark Gable, James Dean decided to bring back the white shirt in Rebel Without a Cause. Young men rushed out to mimic his look.

1961: Breakfast at Tiffany's. Audrey Hepburn. LBD. Enough said.

1967: Brigitte Bardot is credited for popularizing the bikini which she sported in And God Created Woman.

1977: Annie Hall played by Diane Keaton made the androgynous look a big hit with American women, especially feminists.

1980: Richard Gere wears then newcomer Giorgio Armani in American Gigolo. I wonder if any of the 2.3 billion dollars they make annually in sales goes to him...

1983: Flashdance promotes the sale of leg warmers and ripped sweatshirts. Jennifer Beal's hit also started the 80s workout craze.

1992: Black suits and skinny ties became the look of "New American Cool" after Reservoir Dogs was released.

1994: The decision to let Uma Thurman strut around in a white shirt and revealing black bra was a good one. Women all over the world rushed out to make the 'simple but sexy' look their own.

2006: I think that it is only fitting for a movie about the fashion industry to spark new fashion trends. The Devil Wears Prada did just that. Anne Hathaway's look made designer handbags and over-the-knee boots must-haves.

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